A new study conducted by Yale University suggests that soft drink and other sugary beverage manufacturers target their marketing campaigns to Latino and African-American children and teenagers.
A report released today from Yale's Rudd Center for Food Policy and Obesity said that children and teens were exposed to double the amount of television ads for full-calorie and sugary beverages from 2008 to 2010. The study also reported that black children and teens saw 80- to 90 percent more ads compared with whites, including more than twice as many ads for Sprite, Mountain Dew, 5-hour Energy, and Vitamin Water. Hispanic children saw 49 percent more ads for sugary drinks and energy drinks, with Hispanic preschoolers seeing more ads for Coca-Cola Classic, Kool-Aid, 7 Up and Sunny Delight than their older counterparts.
